A "free website audit" from most tools means one of two things: a vague letter-grade with no real explanation, or a sales pitch dressed up as a report. ScopeFound's audit is neither, it's five real, separately-scored categories, and it's worth knowing what each one actually checks before you look at the number.
Technical. Does the site load fast, is it mobile-friendly, does it have basic technical hygiene like a working sitemap and no broken redirects. This is the foundation: a beautifully written page that takes eight seconds to load on a phone loses the visitor before they read a word of it.
On-page SEO. Real page titles and descriptions, proper heading structure, content that actually mentions the trade and suburb being served. A site can look professional and still be nearly invisible to Google if this layer is thin.
Conversion. The part most audits skip entirely: does the site actually make it easy to become a customer? A click-to-call link on mobile, a visible phone number, a working contact form: small things that measurably change whether an enquiry actually happens.
Findability. Has Google actually indexed the site. This sounds basic, but it's the single biggest problem a site can have. A page Google hasn't indexed can never show up in search results no matter how good everything else scores. A site can score 100 on every other category and still get zero real traffic if this one fails.
Online presence. Google Business Profile completeness, consistent business details across the web, and how the business's review count compares to whoever's actually ranking above it locally.
The real point of scoring these separately rather than one blended number: a site can be excellent on-page and still invisible if Google hasn't indexed it, or beautifully built and still losing mobile visitors because there's no click-to-call link. Averaging those into one score hides exactly the thing worth knowing.